Sony Self Fitting OTC Hearing Aid Carlsbad

Lawrence Hearing Aid Center is proud to announce availability the first over-the-counter (OTC) hearing aids for the U.S. market from Sony Electronics.
Lawrence Hearing Aids’ Founder Chris Lawrence notes the clients’ have long sought out a device such as the new Sony devices which perform “Well for this price point. Most OTC do not live up to their published specs this product does!
Sony is re-imagining the hearing device space with a focus on innovation, accessibility and personalization. With the unique products, developed in partnership with WS Audiology (“WSA”), a leading innovator in hearing aid technology for more than 100 years, Sony will enhance the lives of consumers by combining its unique premium technology, ultimate ease of use, and uncompromised comfort and wearability, to deliver an unprecedented hearing experience that easily bridges the gap between the wearer and their environment.

Sony Electronics’ CRE-C10 self-fitting OTC hearing aids

Sony Electronics’ CRE-E10 self-fitting OTC hearing aids

Sony Electronics’ CRE-C10 self-fitting OTC hearing aids

Sony Electronics’ CRE-E10 self-fitting OTC hearing aids


Sony Launches Over-the-Counter Hearing Aids in US Making Hearing, Improved Accessibility Options for Consumers a Reality

The first two products to debut from the partnership are the CRE-C10 and the CRE-E10 self-fitting OTC hearing aids, designed with the understanding that one size does not fit all, and that people deserve options that best fit their unique needs, situations, and lives. Utilizing the app, the CRE-C10 and CRE-E10 intuitively adapt to each user’s speech and surroundings, blending the latest technology with comfort to meet each individual’s hearing goals.1

“Many people have ongoing challenges related to hearing loss and because of the negative feeling around it, they often don’t seek the help they may need,” says Tyler Ishida, President of Consumer Business Group, Sony Electronics. “As a leader in the audio innovation space, we are thrilled at the opportunity to improve the hearing assistance landscape with cutting-edge yet quite accessible devices that will ensure new over-the-counter solutions for those living with hearing impairment and also help general consumers engage with their surroundings in a deeper, more connected way.

Created for daily use, Sony’s goal with these new devices is to break down the current barriers faced by those with signs of mild to moderate hearing loss and provide a simple, app-enabled, do-it-yourself solution that can allow for a better hearing experience.1 While each device features an easy-to-navigate app interface with customizable options for the wearer’s specific hearing needs and preferences, the two models coming to market will provide more choice when it comes to the look and capabilities of high-end hearing devices.1KEY


Sleek and discreet design

Device fits comfortably inside the ear canal for a virtually invisible look when worn.

Personalized to your hearing

Easily set up and personalize your hearing aids with the Sony | Hearing control app1.

Prescription-grade sound quality

Sony’s technology offers excellent sound quality similar to traditional hearing aids.

Made for your peace of mind

An FDA-cleared medical device developed with WS Audiology.

Comfortable fit to your ears

Comes with four soft ear tip sizes specially designed to maximize comfort and ease.

Adjusts to your environment

Automatically analyzes, adjusts, and optimizes sound based on your surroundings.

High-quality noise reduction

Earbuds are linked wirelessly to deliver effective noise reduction for your environment.

Battery-powered for extended use

Uses traditional Size 10 Air batteries to deliver up to 70 hours of continuous use2.